A Different Kind of Company:
We provide the national efficiency and renewable energy community with best-in-class web and marketing services. We currently count as clients over 300 businesses in 49 states, as well as many of the major institutions and associations of the energy efficiency sector. We measure our performance in the success of our clients and their impact on the world: our customers have delivered more than $1 Billion in energy efficiency retrofits since we started. As a culture, we’re a small, flat organization: you’ll work directly with our CEO, report to the Content Strategist, and collaborate with the entire Energy Circle team.

The Position:
A Content Writer at Energy Circle is at his/her core a savvy writer, strategic thinker and very strong project manager. They play a crucial role in the Energy Circle platform website content development process as well as ECMS recurring content deliverables on behalf of clients. They work closely with both the Web Strategist, Project Coordinator and Digital Marketing Account Managers.This individual must have prior experience with and be able to:

Provide innovative thought leadership in content strategy – in energy efficiency/HVAC/home/solar performance specifically

Offer strong understanding of SEO best practices (metadata skills!)

Actively produce the following content types: blog posts, landing pages, marketing copy, whitepapers, infographics, video scripts/treatments, etc.

Attend EC platform project kickoffs and generate content/outlines/briefs

Handle full content strategy and production for select EC platform projects

Align and delegate content development with applicable internal or freelance copywriter pool; adhere to project scope (e.g., budget, timeline, resources, etc)

Ideate and produce monthly content for select marketing accounts

Manage review/editing process with freelance copywriters and/or schedule internal review to finalize content

Collaborate with EC internal marketing team to produce ongoing content

Provide tactical support on webinars, online classes, video treatments (creative briefs), image and testimonial curation, etc.

Requirements

A degree in English, journalism, or something similar

2-4 years of experience working in content development and writing

Exceptional writing abilities with understanding of marketing concepts

Strong project management skills; lead/establish production time estimates

Digital marketing and SEO experience (e.g., metadata, CTAs, alt text, etc.)

Energized in collaborative team environment

A commitment to developing deep knowledge of energy efficiency, home performance, building science, etc.

Experience with video editing/script writing is a plus

Benefits

Autonomy and opportunities for growth

Full time salary + benefits

401(k); eligible upon hire

Commuter benefit program

Dog-friendly office

Awesome people and zero tolerance for assholes

The right applicant should possess strong writing and editing skills; have the ability to manage a large team of writers; manage and run photo shoots; content and topic creation and oversee entire magazines for accuracy, tone, voice and culture as well as writing monthly content. Must possess strong sales aptitude and ability, be able to lead and manage sales team in collaborative and energized manner, and have a strong understanding of effective sales strategy. Must be a public steward, consistently representing the Glo and Home Living voice and culture. It is imperative to be involved within the Fort Wayne community, its many not-for-profit partners as well as Glo and Home Living advertisers, be a friendly, responsive voice to the readership at all times and participate in monthly on-air radio interviews regarding the two publications. Management of the annual “Glo Bash” event for the public is in its entirety is crucial as well as management of social media platforms.

Sales Requirements

• Must have experience in sales and sales management
• Manage sales team
• Hold and Run weekly sales meetings with team
• Hold monthly corporate meetings with sales and editorial, to present to publisher
• Create weekly sales report
• Ability to strategize selling tactics, incentives, programs – and implement to fruition
• Must be a problem solver with strong reasoning skills
• Be able to direct design and content of selling tools – collaterals, etc.
• Write all content for sales collaterals and programs
• Must be able to sell to own set of clients; advertiser maintenance and customer service-oriented
• Track revenue and maintain revenue spreadsheet
• Must ensure all sales programs are implemented with accuracy and fulfillment is realized (including programs involving FB posts, etc.)

Editorial Requirements

• Must understand editorial vs advertorial concept
• Have 5+ years of experience in editorial management
• Ability to direct team of freelance writers
• Must determine all magazine content topics for each issue
• Protect and maintain editorial integrity as well as voice and reader expectations; must differentiate between self-serving quires and those appropriate to readership, serving the public, not individual entities.

Job Type: Full-time

Job Location:

• Fort Wayne, IN

Required license or certification:

• Driver’s License

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