The Search Engine Optimization (SEO) specialist analyzes,
reviews and implements changes to websites so they are optimized
for searches. The Specialist will work to drive inbound, organic
traffic to the University of Maryland’s web content and improve our
organization’s search engine results. The SEO Specialist needs to
have in-depth understanding of SEO strategies, knowledge of
multiple analytic and tracking tools, and experience in creating
progress reports to share with team members, campus partners and
senior leadership. S/he will also be critical in shaping strategy
for creation of original SEO optimized content and web and social
campaigns to engage our audience and boost traffic.

Additionally, the Specialist will help manage the university’s
enterprise search engine platform in partnership with the Division
of Information Technology. S/he will provide insights into users’
search terms, refine display of search results and rank relevant
pages and content, with the goal of delivering a reliable, accurate
and intuitive search experience to internal and external web
visitors.