Being a freelance writer comes with it a set of perks. You can work from home, meaning you don’t have to spend any money on gas. You can work in your pajamas, so you don’t have to get dressed up in uncomfortable clothes. There are all sorts of benefits to working for yourself.
But what about the drawbacks? The stress of keeping a client and, in turn, bread on the table? If you work it right, you can keep clients coming back for as long as they have the budget to do so. The key is to run your freelance business like exactly what it is: a company. Here are five tips for keeping your business, and head, above water.
- Turn Down What You Cannot Take On
Never take more work than you can handle, no matter how tempting it may be. Yes, you may need to make an extra $50 to pay the electric bill this month. Perhaps a new client is offering you double what an old, stead client is. None of that matters if you can’t deliver what you promise. Be a write your clients can rely on. If you cannot accept more work, be honest with your requestor and tell them when you can get to work for them.
- Always Meet Deadlines
Emergencies happen and are understandable. However, consistently turning in work late is no different than punching a time clock five minutes past the start of your shift every day. Never fail to meet your deadlines. If an emergency does occur, be honest with your client. Most people are understanding once. Some are even understanding twice. You will rarely find someone who is willing to accept your excuses a third time.
- Charge What You Are Worth
There are people out there who pay poorly for freelance work. There are others who pay fantastically. Do a bit of research and charge your customers accordingly. You should always charge what you are worth. Never try to gouge your clients for money simply because you believe you can. If you decide you are going to charge 10 cents per word, you better be able to explain why.
- Be Consistent
Ask any freelance writer and they will tell you that they have had a day when the words didn’t flow. They made typo after type and constructed entire articles out of run-on sentences. If you find this happening to you, walk away, take a break, and return to your writing later. Your clients deserve your commitment to consistently accurate writing. If you want to experiment with your writing style or voice, discuss it with your client. Not all are open to having fun or witty articles on their site.
Stay in communication with your clients. If you fall ill, you are cutting back on your output, or even if you are thinking of taking a vacation, alert your clients. Advanced warning will give your clients time to find another writer. If you really want to impress them, suggest a writer that you know so they don’t have to spend time and energy hunting one down.
Do not rest on your laurels once you have found and began to write for clients. Clients who enjoy working with you will stick around. Clients who stick around put money in your pocket. It only makes sense that you would want to keep your customers coming back for more.