Online readers have a short attention span. Do not lose your readers by filling your prose with flabby construction. Keep their attention with powerful and concise wording. You are not going wrong if your post’s draft initially appears clumsy. All posts start out that way. Even the first drafts of popular blog writers’ posts are not as polished as the result.
The secret to their success is that after the first draft, the editing process refines the content. From the rough draft, the edits display the essence of the ideas in their most readable form. Editing makes the prose clear and polished. You can use tricks that professional editors use. Try these tips to transform your rough draft into a polished post:
Avoid Padding Your Prose with Filler Words
Be as concise as possible. Respect your readers’ limited attention span by eliminating verbosity. Avoid adding unnecessary words. Filler words weaken your writing by moving the emphasis from your sentence drivers. Do not use the words it, here, or there at the beginning of the sentence because they need other support words that dilute the prose even more. You need to keep the focus of the sentence on its subject.
Use the “find” function to search for where you began your sentences with the words it, here, or there. However, if you have already described the object, you can begin the next sentence with the words it, here, or there.
Use Action Verbs
Do not weaken your sentence structure with weak verbs like “to be.” Using weak verbs impairs sentence construction. Powerful verbs bring greater clarity to the text.
Do not Weaken Your Descriptions with Weak Adjectives
Weak verbs and adjectives dilute sentence construction. Be mindful that words preceding weak adjectives further weaken the effectiveness of the text. Use stronger choices for writing with greater impact. Do not use nominals, when a stronger adjective or verb is available. Tell the reader what something is instead of what is not.
For Added Clarity Use Serial Commas
Serial commas, keep the reader engaged. But, do use noun modifiers to shorten sentences when you can. Serial commas and noun modifiers add punch to your writing. Make your writing as polished as it can be by sharpening your prose with these simple editing tricks. You can practice writing this way by editing your old posts. When your writing has clarity and power, you will keep your readers engaged, earn their loyalty, and make your posts more shareable.